Wednesday, 2 April 2014

What is Design again?

What is Design again? 
some of the the macro to the micro slides...

When asked to communicate what I felt Design was to new First Year Visual Communication Design students I thought it might be worth trying to look holistically and suggest that Design is both a macro and a micro proposition and everything between.

I tried to accomplish this visually by looking first on a universal scale, then a global scale, then a National, City, block, building, room, object, image, typography etc.

Design encompasses both the very big picture – the great idea, the brilliant concept and grand vision
but it is also in the smallest of details – the tweaking of one letter in a word, the scale of a punctuation mark and all the tiny improvements and variations designers make – it works in both directions.

Here are some slides from the presentation.